Below is a list of places you can look for trends and inspiration to spark your creativity and stay up to date with the industry while developing your product range.
it’s hard to ignore trends (or themes if this is a better word), as we all use creative visuals and what’s going on around us to inspire our work.
However you don’t have to use all the trends and inspiration you find – in fact please don’t! Use what resonates with you and take bits such as colour, texture or pattern to develop a theme you can create new ideas from.
- Magazines – indie and mainstream
- News sites
- Issuu and your local library are great resources
- Pinterest – go on with a plan and don’t get sucked in
- Crowdfunding sites – see what’s new
- Pop ups
- Blogs – follow onBloglovinor Instagram or Facebook
- Facebook – what are people talking about, trending challenges & viral posts that are shared
- New platforms that are emerging and disrupting the scene – e.g. Vero or Ello
- Innovations and new design & product concepts companies are launching
- Subscribe to company’s newsletters you admire so you can get the first scoop
- If your inbox is overflowing edit your preferences and maybe divert to a separate inbox and check it twice a week
- Business publications – or subscribe to The Drum or Marketing Week
- Go comp shopping
- New business models that are disturbing the status quo
- LSN Global
- Trend Bible
- Fashion Snoops
- Pattern Curator
- Pattern Bank
Grab free content on their blogs, social media, reports and newsletters
- Chat to other sellers, friends and family
- Create your own information network and see what people are mentioning, new and exciting discoveries or if everyone is suddenly talking about the same thing
- Go to events – local and conferences
- If you can’t go then follow on Instagram/Facebook
- Check out new events that are emerging
- Set up Google alerts for things that you’re interested in
- Set up Google trends to track the growth of a trend
If you want to start or build a home or gift brand then come along to theBuilding a Successful Home, Stationery & Gift Brandworkshop on the 23 March in London.
This full day covers design, sourcing, wholesale and pricing from three industry experts to help make your business success.
By Joanne Griffin from Arnold & Bird
Joanne is all about creatively empowering design-led souls to make your ideas a reality. She works with creative businesses and help them by providing product development ideas and inspiration to develop their range. And as a designer herself she can provide you with bespoke graphic design.